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Effective Writing Skills for Public Relations (PR in Practice), by John Foster
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Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication.� It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.� It includes advice�on policing house style with attention to�punctuation, headlines, captions, and overall consistency.� Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.
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The fourth edition includes new sections on websites, emails, and other online communication. �Standard proof correction marks are included together with a glossary of terms.� The author draws on the authority of established style guides, including the Oxford Guide to English Usage.
- Sales Rank: #1513135 in Books
- Brand: Brand: Kogan Page
- Published on: 2008-07-01
- Original language: English
- Number of items: 1
- Dimensions: 8.88" h x .78" w x 6.32" l, 1.14 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
Review
"Will provide the budding or established PRO with an opportunity to gain a broader understanding of how good PR is created. For those new to PR it emphasises that writing is an invaluable part of the job." PR Week "A 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject." Writing Magazine "By award-winning British author John Foster...an invaluable guide for anyone wanting to impress their clients." Negros Daily Bulletin, Philippines "A practical guide to improving your copywriting, from PR professionals to anyone wanting to impress their clients." Commerce & Industry "A sound and comprehensive manual which includes a range of material which exists nowhere else in one volume." Printing World
From the Publisher
John Foster is a specialist freelance journalist writing on management and technical issues in the printing industry. He has held public relations positions with Pira International and is an honorary member f the IPR.
About the Author
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising.
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